Cartier

CARTIER is one of the most prestigious watch and jewelry houses in the world, founded in 1847 in Paris by Louis-François Cartier. Cartier operates more than 200 stores in 125 countries, including three temples (historic buildings) in London, New York and Paris: The popularity of Cartier grew after the Paris World′s Fair in 1867. Since 1906, the company has been producing wristwatches adorned with precious stones, and in 1917 Cartier created the legendary Tank watch, the design of which resembles an English tank from the First World War. In 1918, in gratitude for the liberation of France by American troops, the watch was presented to American commanders (including General John Pershing). The Tank model is still on sale in its original form. In 1925, Cartier took part in the International Exhibition of Contemporary Decorative and Industrial Arts in Paris, where its exposition was one of the central ones. In 1933, a completely gold waterproof Pasha watch was developed especially for the Pasha Pasha, which he could wear while swimming in the pool. ... Since 1972, Cartier has moved the mass production of watches to Switzerland. In 2014, the Cartier watch brand was valued at 2.9 billion Swiss francs, making it the third largest Swiss watch brand. From the very first design concepts, the atelier has strived to take its place in the “Great French stylistic tradition.” Cartier has a clear commitment to classicism, and even when the Maison integrates ethnic patterns into its jewelry, it is always balanced, precise and concise. Louis Cartier insisted that his artists tour Parisian mansions, notice the motives and details in the design of doors or gables. Thus, a Cartier brooch is like a miniature monument. It was this classicist architectonics and aesthetic consistency that brought the Parisian House huge success in Europe and the United States already at the beginning of the twentieth century. In this era, for American women, Cartier identified with the art of living in French and with the standard of elegance.